Permanent
Marketing
Swindon
£35,000 per annum

Marketing Manager

Ref: 3683| Posted: 12th Oct 20182018-10-12

The Marketing Manager will deliver customer focussed integrated marketing campaigns and programmes that maximise lead generation and awareness to support the achievement of business objectives and revenue targets. They will be recognised as experts in key markets and customers in terms of characteristics, segmentation and targeting, and the positioning of our brand, products and services.

Ensuring activities are aligned to the company brand purpose and guidelines, the Marketing Manager will support the development and delivery of the Group Marketing Strategy.

Duties will include;

  • Develop a deep understanding of relevant priority business area offering, customers and market. Own and conduct market research to define customer characteristics, wants and needs; and apply customer and market insight to develop segmentation, targeting and positioning strategies.
  • Develop and implement marketing plans that are delivered via multiple channels, to build awareness, increase customer engagement, generate sales leads and meet the strategic needs of the business area and its customers. Ensure all campaign messaging supports the overarching brand message and campaign themes.
  • Manage the marketing budget for the relevant business area, prepare fully costed plans for all programmes of activity and seek consultation and approval as per our sign off processes.
  • Provide specialist marketing advice to the business on the elements of the marketing mix that are most relevant to achieve objectives. Take a brief from the business and turn it into an integrated programme of marketing activity, applying creative thinking and initiative.
  • Collaborate closely with the wider Group Marketing team to communicate plans, campaigns and objectives, developing bespoke briefs when required. Discuss and agree where internal marketing resources can support with execution services, how they can best deliver against requirements; and the resources required.
  • Manage the delivery of the campaign / programme of activities.

Person Specification;

  • A Level qualified in any subjects or equivalent
  • Membership of Professional Body (eg. CIM, IDM) or equivalent
  • Attained a professional qualification in Marketing (or marketing degree equivalent)
  • Proven experience in a marketing or brand role
  • Proven track record of success in managing effective marketing communications and in marketing planning
  • Proven experience of delivering project goals, and identifying communication channels that work for specific business objectives as well as targeting defined key audiences
  • Practical experience of cost / budget control

This is a full-time and permanent role, working for a company based in Swindon. Standard working hours are Monday to Friday 9.15am to 5.15pm. The company also offers fantastic benefits.

Please apply today for further details and to arrange an interview.

C&D are acting as an employment agency with regards to this role.