Marketing Manager
Marlborough
£33000 - £38000 per annum

Marketing Manager

Ref: 3179| Posted: 8th Nov 20172017-11-8

Use your creative skills and Marketing experience to create engaging B2B marketing campaigns and grow interest and uptake in our Rewards sector client's products.  Take up the reins in this progressive boutique business in the heart of Wiltshire and stamp your mark on the role and future growth of the company.
 
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  • £33,000 - £38,000 pa doe
  • Bonus scheme eligibility
  • Free onsite parking
Marketing Manager

Location, working hours and salary...

This Marketing job is within our client's Marlborough offices in the heart of beautiful Wiltshire, just 45 minutes’ from Swindon, Newbury, Salisbury, and Chippenham. Free parking is available on site. On occasion, there will be a requirement to travel, mainly to the South including London, to support events and attend supplier/partner meetings.

The FTE pay range for this role is £33,000 to £38,000, depending on skills and previous experience. There is some opportunity for part-time work if required. In addition, you would be eligible to benefit from the company bonus scheme (after a qualifying period) and other benefits.

If you are looking for a new challenge to develop your career in Marketing, this could be the job for you. As a standalone role, the Marketing Manager will have responsibility and headroom to own and deliver all marketing activities, and report directly to the Sales and Marketing Director. Our client has ambitious plans for growth and plans to engage a wider number and range of clients and this all starts with Marketing and your innovative passion to build a client footprint! 

About Innecto
Innecto Reward Consulting is a growing, boutique management consultancy specialising in supporting organisations with managing all aspects of pay. Now 15 years old, and still owned and managed by the founding Directors, Innecto undertakes a range of activities, from helping clients formulate strategy, through the design of pay structures and bonus schemes, to undertaking project delivery in areas such as pay benchmarking and job evaluation.
 
 
Teamwork is central to Innecto's work ethos. Regular team days, a fun and supportive environment, a memorable-for-all-the-right-reason Christmas party are all part of the work scene.
Innecto is small enough to feel like you are close to the action and work with many exciting companies and organisations - Premier Foods, fast growing IT companies like Lebara Mobile, TV broadcasters including Sky and ITV, innovative retailers such as Boden and ASOS.com, and Premier League football clubs and sporting bodies including the RFU and the ECB. Working at Innecto is all about responsibility and flexibility. You will be working on interesting, high-profile projects and events within days of joining this dynamo of a company.
 
 
Job purpose
The role is responsible for the creation, delivery, and review of all marketing activity to drive lead generation by managing the events programme, campaigns, website design and content, blogs and social media.
 
The objective is to create engaging B2B marketing campaigns and materials to build interest and awareness in Innecto’s consultancy services and software products.
 
This role is also responsible for steering and maintaining brand standards and integrity across all outputs e.g. PowerPoint slides, proposals, and reports. The role will further act as support to all sales activities by owning the CRM database in Salesforce, and channels for lead generation.
 
Key responsibilities
  • Develop and implement the Marketing plan and budget by researching services providers and costings, making recommendations accordingly, and managing all activities within agreed budgets.
  • Own and communicate monthly activity report to the Business.
  • Coach and manage the performance of the Marketing Executive in delivery of marketing activities
  • Prepare and implement a content calendar to ensure Innecto is consistently developing effective content to its audience, such as development of an automated email programme to deliver timely messages based on activity/database history.
  • Act as ‘champion’ of the Innecto brand, influencing, reviewing and styling client outputs such as reports, PowerPoint slides, word documents etc.
  • Forward planning, writing and publication of topical, and client engaging, weekly blogs and articles.
  • Event organisation and management from conception, supporting selection and negotiations with partners, through invitation process, management on the day and follow up.
  • Responsible for administration and integrity of our Salesforce CRM database – proactively adding new contacts, researching contact information on tools such as LinkedIn, updating contacts, removing outdated contacts and generating reports.
  • Website content management using CMS – keeping news, employee profiles, press, events and blogs up to date.
  • Influencing and project managing an ongoing programme of website design/upgrades and SEO improvements to maintain search ranking and brand profile.
  • Copywriting – generate relevant and engaging content, writing digital and offline materials including brochures, web and social media content, event invitations blogs and articles in Innecto tone of voice and style.
  • Marketing campaign coordination and management across multiple channels – creating and delivering material and analysing conversion rates, effectiveness and reporting around return on investment.
  • Creation and management of paid advertising campaigns and strategy, such as Adwords, working with the Sales & Marketing Director.
 
Primary job requirements
 
Education:
  • University Degree in Marketing, English or Business-related subject is desired.
  • CIM postgraduate or digital diploma is desired (or currently studying for).
IT skills:
  • Expert level of proficiency in MS PowerPoint and MS Word, intermediate skills in MS Excel.
  • High level of proficiency in using website content management tools e.g. WordPress.
  • User and administrator knowledge of Salesforce CRM platform or similar is desired.
  • Knowledge of Adobe Creative Cloud suite of products and Mac operating system would be an advantage.
Required experience:
Demonstrable success and experience working in a B2B Senior Marketing role having covered most of the listed key responsibilities, with a track record of making sound decisions on proactive campaigns and events.
 
Desired experience:
  • Experience working in the management consultancy/professional services sector.
  • Experience of managing a small team.
Primary competencies
  • Excellent written and verbal communication and influencing skills.
  • Strong listening and interpersonal skills with real attention to detail.
  • A flair for design and creativity – able to apply brand guidelines in a creative and engaging way; understanding what colours, layout and images work well and what don’t.
  • Sound project management skills – delivering on brief, on time and to budget including ability to undertake basic commercial negotiations with suppliers.
  • Self-motivated and with the ability to complete most tasks with minimal supervision.
  • Social media savvy – professional experience of managing Twitter, LinkedIn, YouTube etc.
Apply online today
 
C&D Group is an equal opportunities employer and promotes diversity in employment. Successful candidates will be selected solely on their ability to carry out the duties of the post.
 
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