Permanent
Marketing
Swindon
£23,000 - £27,000 per annum DOE

Digital Marketing Executive

Ref: 3733| Posted: 26th Nov 2018

This vacancy is now closed

C&D are working in partnership with a Swindon based IT company to recruit for a Digital Marketing Executive. The purpose of the role is to assist in the planning, execution and optimisation of the company's digital marketing activity, aimed at increasing brand awareness and generating interest within their marketing activity goals.

Within this role, you will be responsible for scheduling, monitoring and executing communications and paid-for promotion on the company social media platforms, as well as reporting results, and analysing for improvement.


The key responsibilities of this role will be to develop and implement digital marketing activity to support the overall digital strategy of the business. This will include;
 

  • Developing and executing digital marketing activity via email
  • Devising and delivering engaging social media content to support brand and target audience engagement and awareness
  • Using data profiling to create customer segments
  • Managing PPC activity and spend to increase company and brand awareness, lead generation, and reach of content
  • Being actively involved in SEO efforts (keyword, image optimization etc.) across the website estate
  • Preparing online newsletters and promotional emails and organising their distribution through various channels and the company digital broadcast systems

 

Person Specification;

  • Proven experience in marketing or social media role
  • Ability to translate business need into creative solutions
  • The ability to write creative and inspiring copy
  • Up to date knowledge of digital marketing methods and technologies
  • Understanding of database marketing, PPC and display advertising, email and social techniques
  • Broad knowledge of the IT industry and current issues within the industry


This is a full-time and permanent position working in Swindon. The role may require you to attend off-site meetings / events or work outside of office hours occasionally. Standard working hours are Monday to Friday 8.30am to 5.00pm.

Please apply today for further details and to discuss further. 

C&D are acting as an employment agency with regards to this role.